Design of the labels meat products for Les Frères Allard

Labels meat products

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The design of the labels for the range of preserved meat products for the butcher, delicatessen and caterer Les Frères Allard.


Using the established corporate image of Les Frères Allard, we have endeavoured to bring an appetizing and friendly image to these traditional and popular dishes. The label, divided into three parts, symbolizes the idea of ​​a napkin passed around the neck of the jar. At the back, the knot of the napkin indicates the ingredients. The top, intentionally worked in solid color, indicates the actual dish. The colours and patterns vary according to the type of dish. They are all different depending on the recipe used in order to ease the identification and recognition of the product.


See the portfolio on the visual identity of Les Frères Allard.

Contact Les Frères Allard.